24/7 Real Media Reinstated into IASH
LONDON – 23 October 2008 – 24/7 Real Media UK Ltd, the leading global digital marketing company, today announced its reinstatement into IASH (Internet Advertising Sales Houses), the committee founded to police the activities of sales houses and encourage best practices.
24/7 Real Media is IASH-compliant. The company completed the ABCe audit in September following its suspension in July due to its inability to complete an audit in the specified timeframe as a result of its recent UK office restructure.
Richard Sharp, IASH interim Chairman, said: “24/7 Real Media helped set up IASH and has always played a key role in supporting and improving industry standards and best practices for online advertising networks. The company took its suspension seriously and acted quickly and professionally to ensure reinstatement.”
Brian Fitzpatrick, 24/7 Real Media Managing Director of UK Media, said: “As a global leader in digital marketing, 24/7 Real Media believes in the principles and importance of IASH. We are delighted to take back our seat on the council and look forward to playing our part in further improving standards within the industry.”
Furthermore, as vice chair of the IAB US (Interactive Advertising Bureau US), the foremost standards organisation in the United States, 24/7 Real Media chairman and founder David J. Moore is facilitating discussions to set up regulatory standards similar to those of IASH within the US market.
For more information on 24/7 Real Media visit www.247realmedia.co.uk.
24/7 Real Media is IASH-compliant. The company completed the ABCe audit in September following its suspension in July due to its inability to complete an audit in the specified timeframe as a result of its recent UK office restructure.
Richard Sharp, IASH interim Chairman, said: “24/7 Real Media helped set up IASH and has always played a key role in supporting and improving industry standards and best practices for online advertising networks. The company took its suspension seriously and acted quickly and professionally to ensure reinstatement.”
Brian Fitzpatrick, 24/7 Real Media Managing Director of UK Media, said: “As a global leader in digital marketing, 24/7 Real Media believes in the principles and importance of IASH. We are delighted to take back our seat on the council and look forward to playing our part in further improving standards within the industry.”
Furthermore, as vice chair of the IAB US (Interactive Advertising Bureau US), the foremost standards organisation in the United States, 24/7 Real Media chairman and founder David J. Moore is facilitating discussions to set up regulatory standards similar to those of IASH within the US market.
For more information on 24/7 Real Media visit www.247realmedia.co.uk.
About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.co.uk.
24/7 Real Media: The Science of Digital Marketing.
24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.co.uk.
24/7 Real Media: The Science of Digital Marketing.
Press Contact:
Anna Loftin
Cohn & Wolfe for 24/7 Real Media
+44 (0) 20 7331 2353
anna.loftin@cohnwolfe.com
Anna Loftin
Cohn & Wolfe for 24/7 Real Media
+44 (0) 20 7331 2353
anna.loftin@cohnwolfe.com
